In a world where beauty standards are evolving, some entrepreneurs are not just keeping up—they’re leading the change.
One such visionary is Parul Gulati, the founder of Nish Hair, a brand that has made premium hair extensions more accessible, relatable, and empowering for thousands across India and beyond.
The Beginning of a Bold Idea
The story of Nish Hair starts with a personal need.
As an actor in the Indian film and television industry, Parul often faced challenges in finding high-quality, natural-looking hair extensions that matched Indian hair textures. Recognizing this gap, she saw an opportunity to create a solution—not just for herself, but for countless others facing the same issue.
In 2017, Nish Hair was born. What began as a passion project quickly grew into a trusted name for hair toppers, clip-in extensions, bangs, and volumizers that blend seamlessly and comfortably with natural hair.
Building a Brand with Authenticity
Unlike many celebrity-led ventures, Parul Gulati built Nish Hair with a deeply personal touch.
She wasn’t just the face of the brand; she was its first customer and its most vocal advocate. Through candid conversations about hair loss, hair thinning, and self-esteem, Parul humanized beauty challenges that many shy away from discussing openly.
By consistently sharing real stories—her own and those of her customers—Parul fostered a community that feels understood, not judged. Her authenticity set Nish Hair apart in a crowded market and continues to be the brand’s greatest strength.
Empowering Confidence, One Strand at a Time
At its core, Nish Hair is about much more than aesthetics. It’s about self-expression, confidence, and personal empowerment.
Whether for someone facing hair loss due to medical conditions, or someone simply looking for a fresh style, Nish Hair offers products that make people feel more like themselves—fearlessly and unapologetically.
The brand’s easy-to-use designs and natural finishes have made hair solutions less intimidating and more empowering, helping to break societal taboos around hair care and self-image.
Entrepreneurship Rooted in Vision and Grit
Parul’s journey from the film industry to entrepreneurship is a story of resilience, learning, and reinvention.
Without formal training in business, she took risks, learned by doing, and stayed close to her audience. Her hands-on approach to product development, marketing, and customer engagement reflects a new wave of Indian entrepreneurs who prioritize impact over hype.
Today, Nish Hair is not just a business success; it’s a movement that normalizes choice, challenges outdated beauty narratives, and champions individuality.
Looking Ahead: The Future of Nish Hair
With a growing customer base across India and international markets, Nish Hair is poised for even greater heights.
The brand continues to innovate, expanding its product range while keeping its focus firmly on quality, inclusivity, and customer experience.
For Parul Gulati, the mission is clear: to create a world where hair confidence is a choice available to everyone—and where beauty is defined by authenticity, not convention.
