Mumbai, India – Phab, a fast-growing nutrition-led snacking brand, has successfully raised $2 million in a seed funding round to power its next phase of expansion. The round saw participation from OTP Venture Partners, Capri Global, and a network of strategic angel investors who believe in the brand’s mission to make healthy, protein-rich snacking accessible to modern Indian consumers.
Founded by Ankit Chona and Gayatri Chona, Phab has emerged as a standout name in the health and wellness space by offering innovative products that combine nutrition, taste, and convenience. Recognizing India’s increasing demand for high-protein and functional foods, Phab has positioned itself at the forefront of this rapidly evolving segment.
The newly secured funding will be strategically utilized to expand Phab’s retail and distribution network, scale manufacturing capabilities, enhance product innovation, and grow the leadership team. With the wellness industry in India experiencing a significant boom, Phab’s emphasis on addressing the country’s pressing protein deficiency problem aligns perfectly with shifting consumer preferences.
Ankit Chona, Co-founder of Phab, emphasized the brand’s broader vision: “Our mission has always been to create honest, high-quality nutrition products that help people lead healthier lives without compromising on taste. This investment is a testament to the growing trust in our approach and will accelerate our journey towards becoming a household name in nutrition-led snacking.”
Phab’s product range includes protein bars, ready-to-drink protein shakes, and low-sugar snacks, catering to a diverse audience—from fitness enthusiasts to health-conscious consumers seeking convenient nutrition solutions.
As India’s snacking habits continue to shift toward healthier alternatives, Phab’s growth story highlights the vast opportunities for startups at the intersection of nutrition, lifestyle, and convenience. The brand’s forward-looking approach and strong investor backing position it as a leader in the next wave of India’s food innovation movement.
