The Humble Beginning
Every big dream starts small — and for Amrik Sukhdev, it began with parathas, patience, and purpose.
Located on the Delhi–Ambala highway in Murthal, Haryana, Amrik Sukhdev was once a modest pit stop for truck drivers. It wasn’t fancy — just authentic Punjabi food served with warmth and honesty.
Founded by Sardar Amrik Singh, the dhaba quickly gained a reputation for quality, cleanliness, and heartfelt service. Word spread fast among travelers, and soon, Murthal became a favorite stop for anyone driving north.
Turning a Dhaba into a Brand
As India’s highways grew busier, so did Amrik Sukhdev. The next generation took the legacy forward — modernizing the setup while preserving its soul.
Air-conditioned halls, spotless restrooms, a digital ordering system, and massive parking spaces turned it from a local stop into a full-fledged hospitality destination.
Yet, amidst all the change, one thing remained constant — the unmatched taste of their parathas and the warmth of Punjabi hospitality.
Today, Amrik Sukhdev serves over 10,000 customers every day, employs 500+ staff, and generates revenue crossing ₹100 crore.
The Secret Recipe Behind the Success
Behind every sizzling paratha lies decades of business wisdom. Here’s what makes Amrik Sukhdev a masterclass in desi entrepreneurship:
- Consistency is King: The quality and taste have never been compromised.
- Customer First: Every traveler feels cared for — whether it’s a truck driver or a city family.
- Adapt & Evolve: Modern infrastructure, hygiene, and technology blended with tradition.
- People Power: A loyal team of over 500 employees keeps the operations smooth.
- Vision Beyond Food: They turned a highway pit stop into a brand people proudly associate with Murthal.
Lessons for Entrepreneurs
Amrik Sukhdev proves that success doesn’t always need an MBA or a big investor.
What you truly need is:
- Belief in your product
- A deep understanding of your customers
- Relentless consistency
- And the courage to evolve with time
It’s not just a dhaba — it’s a reminder that desi businesses can scale globally when built on authenticity and vision.
The Legacy Continues
From serving weary truckers to attracting food lovers from Delhi, Chandigarh, and beyond — Amrik Sukhdev has become a destination in itself.
It’s no longer just a food stop; it’s a symbol of Indian entrepreneurship — where tradition meets innovation, and family business meets global scale.
So next time you stop by Murthal for that butter-loaded paratha, remember: you’re not just eating food — you’re experiencing a legacy built on passion, people, and perseverance.
